Imagine using a product that doesn’t need instructions or guesswork — a device that feels so intuitive that it seems to speak your language! Welcome to the BEHAVIORAL (instincts) series, a collection of four small appliances crafted to link instinct with usability. By blending familiar actions with innovative design, these products provide experiences that are not only practical but also memorable.
REVOLVE: Attachable Speakers
The speaker’s design is inspired by the classic doorknob, which is known to symbolize control and access. Just as turning a doorknob opens a door, with a simple rotation of REVOLVE, you can adjust the sound. This tactile design not only feels intuitive, but it also invites users to explore. With silicone pressure pads, the speaker can attach to walls, creating a cool echo chamber effect. REVOLVE isn’t just a listening device; it’s an invitation to shape sound’s interaction within your space, making a regular speaker feel like a gateway to fresh auditory experiences.
SPIN: Supplementary Battery
SPIN is a supplementary battery that transforms the charging experience, taking inspiration from the nostalgic feel of cassette tapes. The device features a rotating disk that moves in sync with electricity flow, visually showing the direction of the charge. This dynamic aspect makes charging not just a task, it becomes a pleasing experience. By combining analog charm with modern tech, SPIN connects the past with present, making sure charging your devices brings a small moment of joy too.
EXTEND: Lighting
Inspired by the mechanics of a tape measure, this torch light allows users to easily adjust brightness. Pulling the cable feels as natural as measuring a length of something, increasing brightness as you stretch it out. This clever design not only simplifies light control, but also makes it engaging and satisfying. Whether you need a cozy ambiance or bright workspace, EXTEND lets you customize your lighting with simple action, turning illumination into a fun and creative process.
ROTATE: Extension Cord
ROTATE freshens up the traditional extension cord by taking cues from gas valves. Rather than a standard switch, this valve rotates to open or close the circuit, visually indicating the flow of electricity. This intuitive design makes power management easy and tactile. With a motion most users already grasp, ROTATE turns an everyday task into a moment of control, reminding us that even the simplest tools can give a sense of satisfaction.
The BEHAVIORAL (instincts) series shows how thoughtful design can uplift user experience, creating products that not only solve problems but make lasting impacts. Each item taps into familiar actions and sensory engagement, making interactions feel natural and enjoyable. By focusing on the overlap of instinct and learning, these tools highlight that brilliant design enriches our daily life.