Luxury cars often exist in a world of extremes—loud, flashy machines that demand attention. But sometimes, the most striking statement is a soft one. Maserati’s new MC20 Cielo Fuoriserie, designed by Hiroshi Fujiwara, embodies this idea with a grace that almost stands out in a sea of vibrant colors and thunderous engines. This car isn’t begging for approval; it’s a work of art that holds its ground, challenging you to take a closer look and explore its nuances.
What makes this partnership fascinating goes beyond just the car or Fujiwara’s vision. It merges two realms: the rich heritage of Italian automotive excellence and the understated elegance of Japanese streetwear. It’s a cultural conversation, an exchange captured in matte finishes and intricately stitched leather. Rather than proclaiming its significance, the MC20 Cielo encourages dialogue, showcasing a kind of luxury that flourishes on subtlety, leaving a memorable impression precisely because of it.
Designer: Hiroshi Fujiwara for Maserati
Fujiwara’s imprint on the MC20 Cielo is subtle yet clear. It doesn’t stray far from Maserati’s traditional essence but adds a refined nuance. Available in two striking matte colors, Nero Vulcano and Bianco Audace—black and white, they perfectly echo Fujiwara’s monochrome aesthetics. What truly captures the gaze, however, is the Fragment logo, which takes the place of Maserati’s Trident emblem on the rear hood. It’s bold, unconventional, and feels like a purposeful nod to those who appreciate a refined kind of luxury with an edge.
Step inside, and the details narrate a similar tale. Black leather wraps the cabin, highlighted by Fujiwara’s unique wave-pattern stitching in white. It’s not flashy but undoubtedly cool—a design choice that feels personal, welcoming, and in sync with the car’s exterior vibe. Even the steering wheel, covered in Alcantara, seems tailor-made for this collaboration. Between the headrests lies a commemorative metal plate, a small, yet significant emblem of the partnership between Maserati and the “Godfather of Streetwear.”
Of course, a Maserati’s worth is tied to its engine, and the MC20 Cielo doesn’t let down. It houses the F1-inspired 3.0-liter twin-turbo V6 Nettuno engine, offering a jaw-dropping 621 horsepower. This car can sprint to 100 km/h in just three seconds and reach over 320 km/h effortlessly. It’s raw and responsive, yet thanks to the sophisticated suspension and advanced aerodynamics, it doesn’t feel unwieldy at all.
The roof might just be the standout feature. Maserati dubs it a “smart glass” panel, which isn’t merely a catchy phrase. With a press of a button, it transitions from clear to opaque, allowing you to choose between enjoying the open air or maintaining some privacy. This feature is functional yet flashy—ideal for cruising through the city or soaking up coastal vistas.
But here’s where Fujiwara’s influence truly shines: this car doesn’t scream for attention. Instead, it softly conveys its worth to those who already know what it represents. The collaboration seems tailored for a specific audience that values both Maserati’s legacy and the cultural cachet of Fujiwara’s Fragment label. It’s a delicate balance—mixing high performance with haute couture—and this vehicle succeeds in doing just that.
The MC20 Cielo Fuoriserie isn’t something you can just buy; it’s made available only upon request, which makes it as rare as it is breathtaking. Although they keep the pricing hush-hush, one can assume that owning such a car is as much about embracing a lifestyle as it is about the vehicle itself. For car lovers and collectors alike, it signifies a unique fusion of automotive proficiency and modern design.